Monday, November 9, 2009
Green Books campaign: 1 Day, 100 bloggers, 100 green books, 100 reviews
In times when global warming and environmental issues are receiving growing public attention, book lovers are not indifferent, either. Tomorrow (Tuesday, Nov. 10) at 1 p.m. eastern time, 100 bloggers will take a stand to support books printed in an eco-friendly manner by simultaneously publishing reviews of 100 such books.
Organized by Eco-Libris, this campaign is aiming to promote “green” books by reviewing 100 books printed on recycled paper or FSC-certified paper.
“Although there's so much hype around e-books, books printed on paper dominate the book market and we want them to be as environmentally sound as possible,” Raz Godelnik, co-founder and CEO of Eco-Libris, said. “Very few books are currently printed responsibly and we hope this initiative will bring more exposure to “green” books. Through this campaign we want to encourage publishers to get greener and readers to take the environment into consideration when purchasing books.”
Over 35 publishers from the U.S., Canada and the U.K. are taking part in this campaign, providing participating bloggers with their latest books printed on recycled paper and FSC certified paper for review.
One of these publishers is Simon & Schuster Children's Publishing. Five books of its “Little Green Books” series will be reviewed in the campaign.
“The mission of the Little Green Books series is to plant the seeds of earth-friendly living at an early age,” Julie Christopher, senior marketing manager at Simon & Schuster Children's Publishing, said. “We were delighted to work with Eco-Libris on the campaign to help to spread this important message,”
Another participating publisher is HarperOne with three books.
“By publishing books like The Green Bible, the companion volume The Green Bible Devotional, and Green Collar Economy by Van Jones, HarperOne hopes to help inspire people to take action and help save the earth's environment,” Sam Barry, marketing and Bible promotions manager at HarperOne, said. “But these books can't help if no one hears about them, which is why we are grateful to be participating in the Eco-Libris 'It's Time for a Green Book' campaign.”
The participating books are in a variety of subjects – cooking, poetry, travel, adventure and more.
“The fact that all of these books are printed responsibly is barely known to the average reader,” Godelnik said. “We hope this campaign will help change this situation. If eco-friendly books will become more popular, the “green” factor will become more prominent.”
For my book, I will be reviewing the non-fiction book “Driven to Kill: Vehicles as Weapons” by J. Peter Rothe. This compelling study focuses on the role vehicles (cars, trucks, motorcycles, etc.) have in crime.
The book is printed on a very nice quality paper and you’d never know it’s recycled. Please stop by tomorrow and read my review.
Also, head over to the Eco-Libris site and find out more about this innovative company that is working to green up the book industry by promoting the adoption of green practices, balancing out books by planting trees and supporting green books.
Links to all participating blogs are available at Eco-Libris Web site (www.ecolibris.net/greenbookscampaign.asp).